replacing a collection of different agencies including Wieden & Kennedy and McGarryBowen. A new dedicated unit, Hakuhodo Collective, is being assembled to manage the business, with personnel drawn from

Keep On Connecting". Wieden & Kennedy London's swansong for Three UK is less epic or lavishly expansive than its extended-length predecessors but it shares a similar CG-heavy playfulness. W+K has set

which is far more satisfying. Wieden & Kennedy originally launched these James Bond Heineken tie-ins when they had the account some years ago, but since then Publicis Worldwide has risen manfully to the

Wieden & Kennedy, and Lance Jensen, the creative director who had previously led Arnold's successful pitch for the Volkswagen account. The agency had a superb first year, capturing assignments from The

the decision to move its creative account away to Wieden & Kennedy. A few months later, in the face of a declining advertising market, Dentsu responded by attempting to revitalize the agency by merging

handled by Wieden & Kennedy of course). It's just as entertaining and imaginative, though; replacing Lurpak's slightly posher cuisinary approach with the jolly rough and tumble of your local caff, as

Then, last year, independent agency Wieden & Kennedy triumphed over DDB's dedicated We Are Unlimited agency for the US market. Now, at the beginning of November, the McDonald's Germany account will transfer

Honda "Cog" by Wieden & Kennedy London (2003) No matter how many times you might already have seen Wieden & Kennedy London's ground-breaking "Cog" ad, it never ceases to amaze with its technical and

Cravendale "Cats With Thumbs" by Wieden & Kennedy London (2011) More even than its dairy cousin butter, milk is a consumer staple that has long defied branding. Milk, most consumers feel, is just milk.

Wieden & Kennedy inherited the account, but uncharacteristically their ads failed to have anything like the same impact. To add insult to Cramer-Krasselt's injury, CareerBuilder resurrected the monkeys