Results from This Site: 11 - 17 of 17 total results for Wavemaker
  • appointment marks yet another major loss for WPP's Wavemaker media network - predecessor agency MEC had been the incumbent media shop - and also for BBDO, which had handled most creative. MDC's Anomaly
  • no less than four separate accounts by newly merged Wavemaker, which has had an abysmal first few months of existence. Hotel giant Marriott International is moving its entire global media account to Publicis
  • follows on from the combination of MEC and Maxus to form Wavemaker, and the merger of five separate design agencies within the WPP to form SuperUnion. WPP Australia & New Zealand, which is publicly
  • Also WPP's Wavemaker network, formed from the combination MEC and Maxus, picked up its first new client since the merger, Formula 1 racing. Media buying was previously handled by Bernie Ecclestone personally.
  • If so that loss leaves questions of what business Wavemaker - the agency being created from the merger of MEC and Maxus - will be left with. Only this morning, news broke that Maxus has lost the media
  • decision to merge MEC and Maxus to form new network Wavemaker. There is every sign that clients, especially those of MEC, are using the opportunity to test the waters for an alternative. The two latest
  • The new network will be called Wavemaker, a name inherited from the former MEC's content development division. The group's explanation for the choice of the name is typically contrived: "Making waves

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