Henkel and local retail behemoth Walmart, which is positioning the brand as a premium-priced competitor to Tide. That move is designed at least in part to redress the balance of power between the retailer

In a surprise development, Walmart's UK subsidiary Asda transferred its creative account back to Saatchi & Saatchi without a review, after three years at VCCP. At the same time, Carat was stripped of

was capped by its acquisition in 1999 by US goliath Walmart, becoming that group's biggest international subsidiary. It overtook the then-ailing Sainsbury in 2003, and retained that lead for more than

national champion to counter the relentless expansion of Walmart, Costco, Target and other US invaders. Last month, Loblaw's main homegrown rival Sobey's snapped up the US operations of Safeway for $5.

Kantar estimated 15.4% share for the Walmart-owned chain, against 15.3% for Sainsbury. Both are still awaiting a decision from competition regulators over their proposed merger that could put them neck

Private Label (8.7%) including Walmart's Ol' Roy P&G's petcare division was acquired by Mars later the same year Source: Euromonitor The Leading European Petfood Brands in 1999 by market share Cats

the #2 in food retail after Walmart - is exploring the possibility of a merger with newly minted Benelux-based group Ahold Delhaize, which now ranks #5 in the US. Presumably, Kroger's main interest in

Net 10 and, as of the end of 2016, Walmart Family Mobile. America Movil tried but failed to take control of KPN of the Netherlands in 2013 but remains its biggest shareholder with around 21%. The group'

Walmart US creative n/s FCB Bill & Melinda Gates Fndtn Global creative n/s BBDO Bulleit bourbon Global creative n/s Anomaly Barton F Graf Samuel Adams, Truly Hard US creative $50m

Walmart+ US creative n/s Deutsch Generali Global creative $80m Dentsu Aegis Network various Indonesia Tourism Global creative n/s M&C Saatchi Lowe's US creative n/s Deutsch Samsung