lead marketing networks housed within marketing giant WPP. The agency was originally created in 1948 by British-born advertising legend David Ogilvy, virtually from scratch, and its subsequent success

and Millward Brown Optimor (a subsidiary of WPP's Kantar Group). These aim to calculate objective valuations of the "worth" of top international brands. The two studies vary quite widely, although many

Publicis competed for the brief against Accenture and WPP. Adbrands Daily Update 20th Aug 2019: Mondelez completed its global creative review. The bulk of the group's business will be consolidated into

Adbrands Weekly Update 8th Mar 2018: WPP's newly merged Wavemaker media network has had an abysmal first few months of existence. In the latest client defection, hotel giant Marriott International is

950m, making this not just Mindshare's but WPP's biggest win this year, offsetting the loss of Vodafone earlier this month. Adbrands Daily Update 12th Jul 2019: Ferrero's shopping spree continued with

WPP's bespoke agency for Colgate-Palmolive businesses. Pets need to watch what they consume just as much as we do. Yes, it slightly overdoes the sentiment, but then that's a feature of this time of year

As usual with all Colgate-Palmolive advertising, WPP's dedicated Red Fuse unit is responsible. Clearly, their creative department has discovered a bit more pizzazz in a hitherto unopened cupboard. Historical

2.4bn Publicis Groupe Publicis Groupe, WPP Hershey Company US media $280m Horizon Media UM LinkedIn Global digital n/s iProspect Humana US media $100m Spark Foundry PHD Bumble

That's a feat unmatched by even MDC Partners or WPP, both whom have at least managed just one quarter of growth over the same period. The full year decline is expected to come in at as much as -12.5%

3 and #4 positions. WPP's Burson-Marsteller moved up to equal 5th alongside Publicis-owned MSLGroup. However the biggest change was a 37% increase in fee income for China's BlueFocus which jumped five