and set up a new company to develop gasoline-powered engines. In 1903, he set out to build his first motor car and sold control of the business to backers in order to raise funding. William Durant ran

This was acquired by UK shop WCRS in 1988, and Eskandarian spent some time there before leaving in 1990 to acquire Boston-based creative agency Arnold & Co. That business had been founded in 1946 by Arnold

Avon is the largest engine of economic opportunity for women on earth". However progress wasn't without its hurdles. Fierce competition from the likes of P&G and L'Oreal caused Avon's turnaround to

music and apps. This is the engine behind what became Apple's second biggest income stream in fiscal 2016. Revenues from what Apple calls Services jumped by 22% that year to $24.35bn, overtaking both

as well as an internet ticket booking engine. That forms the basis for a Google Flight Search service. In 2011, it boosted its local services search offering with the acquisition of restaurant guide Zagat

poached from WCRS) and creative directors Tony Davidson and Kim Papworth (from BBH). The key development was the capture of the prestigious local Honda account. The "Power Of Dreams" campaign went on

Charles Vallance (formerly strategy director of WCRS), Rooney Carruthers (formerly creative director of FCB San Francisco), Adrian Coleman (formerly CEO of Chime's AMD division) and Ian Priest (formerly

and Colin Jelfs jumped ship from WCRS to handle media buying for what was then Bass Brewers. Carat acquired a 75% stake in the company in the mid-1990s; Brien and Jelfs left shortly afterwards, and BBJ

provide optimum performance from different types of car engines. It is also the global market leader in branded lubricants, sold as Shell Advance throughout Europe, Shell Rotella, FormulaShell, ShellZone

Mid-decade they both joined fast-expanding WCRS, eventually becoming joint media directors. Nick Horswell filled the same role at FCO, which also became part of the WCRS group towards the end of the 1980s.