Adbrands Update 21st Jul 2022: Farewell Engine. Following the acquisition of the one-time WCRS by Next 15 and its merger with the latter's existing subsidiary Odd, the combined business will take on the

the marketing services roll-up launched by former WCRS CEO Peter Scott in 2015. It acquired several smaller firms including ad agency The Corner, digital agencies MMT and Agenda21 and research company

2.8bn. However, the engine of the global business remains the UK, as a result of Nestlé's acquisition of British confectioner Rowntree Mackintosh in 1988. Although Nestlé already owned a small selection

finally, is the long-awaited debut campaign from Engine (formerly WCRS) for price comparison service MoneySupermarket, bringing to an end Mother's years-long incumbency. It's certainly a lot less memorable

13.2m. The UK agency remains the engine room of the business, despite its recent problems, and contributed 42% of net revenues in 2021. Australia was the next biggest region at 22% of revenues. In 2022,

and US investor Lake Capital, which also owns WCRS marketing services group Engine. Subscribe to Adbrands.net to access account assignments All rights reserved © Mind Advertising Ltd 1998-2022

Ads Of The Week: "Unleash the B&Q in You". WCRS makes a strong debut for UK home improvement store B&Q with this oddball comic spot, which comes just in time for the Easter holidays, that traditional

They are AMV BBDO, DLKW Lowe, Engine/WCRS, George & Dragon, FCB Inferno, Kindred, M&C Saatchi, McCann, Ogilvy and RKCR/Y&R. However controversy attended the selection of that list in 2013 when several

are in effect specialised search engines, generating fees from clickthroughs to insurance suppliers as well as from commissions. GoCompare is renowned for its catchy but deeply irritating advertising,

Historical profile information for Engine & WCRS Recent stories from Adbrands Update: Adbrands Update 21st Jul 2022: Farewell Engine. Following the acquisition of the one-time WCRS by Next 15 and