The team at agency Engine must have fallen off their collective chairs when the legendary film star accepted their proposal. But here he is, following in the footsteps of Sylvester Stallone, The Muppets

7 The former WCRS adopted the Engine name in 2019 after absorbing a collection of separate marketing services companies. It was put up for sale in 2021 by its private equity owners and was acquired

Engine's new campaign for Now - the contract-free service from satellite broadcaster Sky - really gets to the heart (and other locations) of the TV choice dilemma. It's surprising how few mediaowners

engine oils and lubricants, including Pennzoil and Quaker State in the US, and owns the US-based Jiffy Lube oil change station network. Ben van Beurden, previously director of downstream operations, became

Adbrands Update 21st Jul 2022: Farewell Engine. Following the acquisition of the one-time WCRS by Next 15 and its merger with the latter's existing subsidiary Odd, the combined business will take on the

the marketing services roll-up launched by former WCRS CEO Peter Scott in 2015. It acquired several smaller firms including ad agency The Corner, digital agencies MMT and Agenda21 and research company

2.8bn. However, the engine of the global business remains the UK, as a result of Nestlé's acquisition of British confectioner Rowntree Mackintosh in 1988. Although Nestlé already owned a small selection

finally, is the long-awaited debut campaign from Engine (formerly WCRS) for price comparison service MoneySupermarket, bringing to an end Mother's years-long incumbency. It's certainly a lot less memorable

13.2m. The UK agency remains the engine room of the business, despite its recent problems, and contributed 42% of net revenues in 2021. Australia was the next biggest region at 22% of revenues. In 2022,

and US investor Lake Capital, which also owns WCRS marketing services group Engine. Subscribe to Adbrands.net to access account assignments All rights reserved © Mind Advertising Ltd 1998-2022