Now a wholly owned subsidiary of Volkswagen, it has defied the accepted formula of high volume production to establish a gold-plated reputation as the definitive automobile status symbol. The introduction

a move inspired by the capture of Volkswagen's US advertising account three years earlier. (The relationship with VW has continued more or less continuously ever since). Over the following decades, DDB

foundation with widely admired work for flagship account Volkswagen, a client since 2001. In a significant blow, that relationship was downgraded in 2018 to project-only as a result of VW's global creative

Volkswagen warned that production in Germany would be impacted by its inability to import certain components from suppliers in Ukraine. Marketer Moves 11th Jan 2022: New marketing director at BMW Australia.

sales in the portfolio of European car manufacturer Volkswagen. Reinvented with a sharper premium image in 2002, it had become the group's most profitable business by the end of that decade and is still

a new team created to take over the Volkswagen account in North America. However, that role has turned out to be less extensive than originally anticipated after Johannes Leonardo was appointed as lead

Adbrands Weekly Update 18th Sep 2014: Volkswagen consolidated creative duties in Canada into the local arm of its global partner DDB. The business had been handled by DDB's digital affiliate Red Urban

but was itself overtaken by multibrand Volkswagen Group eight years later. Its namesake brand is still the global top-seller, even if the Covid pandemic depressed registrations for 2020, which slipped

A new alliance was forged with Volkswagen instead in 2009, but that proved far less fruitful. Suzuki tried to terminate the partnership after just two years, against VW's wishes. A legal row rumbled on

Albert Heijn (Royal Ahold) Pon (Volkswagen) Dienst Publieke Communicatie  Vodafone Staatsloterij  Royal KPN Source: Nielsen/GroupM Other Dutch Companies profiled in Adbrands Philips