Clean Gin UK media n/s Goodstuff Volkswagen Group Global media €4bn * going into review in 2022 * PHD Dyson Global media $600m IPG Mediabrands Mindshare McDonald's US media $500m+

Volkswagen Group UK CRM n/s Havas Helia Rapp (Proximity) Levi's Global creative n/s AKQA Jaguar Land Rover Global creative n/s Accenture Interactive Discover US creative n/s TBWA

Volkswagen, which it has handled for more than 50 years. Its brief was widened in 2018 to cover all of South America. Almap is often considered to be Brazil's first homegrown advertising agency. It was

undergone a complete reinvention since its acquisition by Volkswagen Group in 1991. Because of its Eastern European heritage it retained a reputation for several years as a lower quality brand, but the

smallest mass-market brand by volumes within global giant Volkswagen Group. Traditionally best known for affordable city cars led by the Ibiza and Leon, it began a reinvention in the mid 2010s with the

Volkswagen Espana (€87m) Coca-Cola (€46m) El Corte Ingles (€85m) Telefonica (€43m) Orange (€74m) Reckitt Benckiser (€43m) Linea Directa (€70m) ONCE (€43m) Procter & Gamble

Volkswagen  Barilla Procter & Gamble  L'Oreal Fiat  Wind Vodafone  Nestle Ferrero  Unilever Source: ABI Nielsen/GroupM Other Italian Companies profiled in Adbrands Armani  Buitoni

while Renault shut all 12 of its French factories and Volkswagen shuttered plants in the worst hit countries of Italy and Spain. Ford and Nissan also closed some operations in Europe, mainly in Spain.

Adbrands Weekly Update 11th Jan 2018: Volkswagen Group widened its lead as the world's biggest carmaker in 2017, with sales rising almost 4% to 10.41m cars and trucks. Toyota held 2nd place at 10.16m,

largest manufacturer of commercial transport behind Volkswagen and Daimler, and Volvo is the #1 truck brand in Europe by market share. In addition to Volvo-branded trucks and buses, the group controls