with dwindling support from old favourite Dreft. Unilever retains the #1 position with Persil. For several years, Ariel steadily closed the gap, helped along by new product development including gels

Unilever. No, Henkel. No, both of them, actually. The answer depends on where you live. The biggest household marketers in the UK and Germany actually split ownership of the trademark between them. Unilever

However it was gradually eclipsed by the growth of Unilever's Wall's during the 1980s. Allied Lyons sold the brand to Clarke Foods in 1991, but they collapsed a year later under huge debts. The business

The bulk of the business was originally owned by Unilever, but sold to private equity fund Permira in 2006. Under the new name Iglo Group, it was put up for sale again in 2012 but no buyer was found.

Other key clients include Ford, Unilever, American Express and digital work for British Gas. The Ogilvy UK group also included local arms of the OgilvyOne, Ogilvy CommonHealth and Ogilvy Public Relations

with Vauxhall and several piece of Unilever business shifted elsewhere, and only a handful of smaller new accounts added. As a result, the agency has slipped steadily down the rankings, falling out of

including Coca-Cola, Boots and Unilever) has suffered some significant losses. That success also encouraged the agency to open an office in New York as well as an affiliate in Buenos Aires. In all other

The group's two biggest clients are Unilever and Ford, for whom it handles the largest proportion of global billings. Its strongest territories include the US and China, where it is the leading media

key global clients other than its longtime partner Unilever. The network's troubles arguably began in late 1999 when the original Lowe & Partners agency merged with ailing stablemate Ammirati Puris Lintas

Unilever's Magnum: Brand Snapshot Profile subscribers click here for full profile Magnum is the world's best-selling impulse ice cream, and the global jewel in the crown of Unilever Ice Cream. It is