Lipton / Unilever Tea : brand profile Profile subscribers click here for full profile Lipton is the world's best-known and biggest-selling branded tea, and one of the major icons in Unilever's global

now owned by Mizkan, formerly Unilever) and Campbell's Prego, with almost 11.0% share according to IRI (52 weeks to Jan 2014, all channels, Grocery HQ). Sister brands include Orlando (in Spain), Guloso

In India, the group has a joint venture with Unilever to market Huggies. The group also manufactures aluminium foil and plastic wrap in several countries. In the UK, IRI estimated sales of £348m for

including Reckitt Benckiser and parts of Kraft and Unilever. Yet creative output continued to improve, and in 2008 JWT hit a new record for the number of prizes it collected at Cannes, 39 in all, including

but weak creatively and too dependent on its Unilever heritage. During 1999, Interpublic entered detailed negotiations to acquire MacManus, the holding company for the more powerful DMB&B network. In

then defending a review of Unilever's $500m US TV buying account. In July 2000, the agency also absorbed US TV agency PIC TV, the industry's largest source of promotional TV advertising spots. As part

Gamble or Unilever in overall size. Dial's performance flagged significantly during the 1990s before making a recovery in the mid-2000s, but even after acquisition by Henkel, the company has maintained

Unilever. Later Havas confirmed that it too had entered a bid, despite opposition from several of its own shareholders. Buyout firm Hellman & Friedman, previously a backer to both Y&R and Digitas, was

behind Unilever's Breyer's and Ben & Jerry's. Its combined US retail sales of ice cream, frozen yogurt and sorbet totalled $468m, or 8.1% share by value. The combined total for Ben & Jerry's and high-

The acquisition of DSC by Unilever created new challenges, forcing P&G to announce a renewed push into lower-priced products as well as price cuts on its high-end razors. A move by Schick into Shave Club