when Unilever had seized the lead in several markets [see Persil profile for more] all manufacturers were slow to introduce the new format to the US. The reason for the delay was a simple difference between

was added to PepsiCo's global tea partnership with Unilever. In 2005, Starbucks agreed a similar partnership with Suntory to market a line of pre-packaged chilled coffees through convenience stores in

Slovakia and the Baltics from Unilever. The portfolio, trading as HomeBrands, includes Biolit insecticides, Diffusil repellents, Lynn household cleaners and Citresin air fresheners. Separately it acquired

including Eli Lilly, Faberge and Unilever. Fragrance manufacturer FFI bought the business in 2003 and changed its name to Elizabeth Arden Inc. That company had been attempting for several years to rejuvenate

followed by other Mars brands, and then Unilever products including Pond's. Nitro opened an office in Australia in 2003, picking up business from telecoms giant Telstra, among others. In 2004, Mars backed

later Unilever). The next milestone in Procter & Gamble's development was the creation of its first perfumed beauty soap, designed to compete with established brands Lux (from Lever Brothers) and Cashmere

while a string of purchases by Unilever had pushed P&G back into 3rd place again by 2013. Fixing those problems became the single most most important goal for reinstated group CEO AG Lafley. However,

and partnerships with Unilever's Lipton and Starbucks have helped to counter its rival's strength in restaurant "fountain sales". However, PepsiCo has struggled in recent years to maintain growth, especially

Unilever, on the basis that any enemy of Procter & Gamble was a friend of Kimberly-Clark. Unilever's Indian subsidiary, that country's biggest manufacturer, became the distribution partner for the launch

in the US, overtaking stablemate Pert Plus and Unilever's Suave to become the #1 shampoo. By year-end global sales had grown to $550m in almost 40 countries. It became the world's best-selling haircare