Previous Next Axe is the main name for Unilever's hugely successful male toiletries brand, now marketed in more than 60 countries worldwide, with combined global retail sales of around €1.4bn. In

the tea business within Unilever that was finally divested in 2022. Beneath Lipton's genteel exterior lies a surprisingly powerful product. It was Unilever's #2 food and beverage brand after Knorr and

Dove has grown from a US-only soap bar into one of Unilever's biggest global brands, covering multiple beauty segments including facial cleansing, body wash, skincare, haircare, deodorants and more. From

Wary of the long-established powerbase held by Unilever and Colgate-Palmolive in India, P&G took its time establishing a local presence there. In 2008 Bob McDonald, then group COO, gave an interview to

It was one deal out and one deal in this week for Unilever. The more significant of the two by far was a long-awaited agreement to exit the margarine business. Private equity fund KKR is to acquire Unilever

Unilever's single biggest brand is Knorr, the soups and seasonings business it acquired as part of Bestfoods in 2000. Despite its extensive portfolio of products, Unilever had comparatively few with a

Unilever. No, Henkel. No, both of them, actually. The answer depends on where you live. The biggest household marketers in the UK and Germany actually split ownership of the trademark between them. Unilever

acquired from Unilever in 2005. Other key brands include major licenses on behalf of Adidas and Davidoff as well as celebrities as diverse as Jennifer Lopez, David Beckham, Lady Gaga and Katy Perry, while

Axe is the name for Unilever's hugely successful male toiletries brand, now marketed in more than 60 countries worldwide. It has established itself as one of the company's most high-profile brands, initially

while a string of purchases by Unilever had pushed P&G back into 3rd place again by 2013. Fixing those problems became the single most most important goal for reinstated group CEO AG Lafley. However,