Shell and Unilever. However, like other "old school" agencies founded before the war, it was slow to adapt to television. This was partly because Varley, like others of his generation, found the new medium

182m. Other key clients were Volkswagen, Unilever and Hasbro. However the loss of both Philips and Virgin Media at the end of the year prompted Omnicom management to look for a more lasting solution to

in 2000 to become worldwide creative director for Unilever business at JWT. He launched consultancy Passionbrand in 2005. Butterfield spent several years at Ingram before joining Interbrand in 2008, and

to Unilever). Also in 1996, the group sold its half-share in Carlsberg Tetley to Bass. (UK competition authorities later ruled against the deal, forcing Bass to sell on the shares to Carlsberg in 1997.

brilliantly simple but exceptionally clever spot for Unilever's Vim caused a minor sensation in 2005, winning a cupboard-full of awards, and establishing an international reputation for its creators,

Spray More, Get More" concept for Unilever's men's body spray Lynx, or Axe as it's known in most of the rest of the world. The idea, of course, was that a burst of Lynx/Axe body spray could transform

was born when Keith Weed, then head of Unilever's Elida Faberge deodorant and fragrance division, realised that the company's well-established men's body spray had ended up being "about as cool as Roger

suddenly finds himself without a purpose in life because Unilever's Knorr range of easy-to-make Sidekicks side-dishes were pre-seasoned. The first ad - and especially its sad little star - was such a

Coop Schweiz  Unilever Migros  Coca-Cola Procter & Gamble  Nestle Ferrero  Lidl Swisscom  Reckitt Benckiser Source: MediaFocus/GroupM Switzerland's "Best Brands" in 2015 Nescafe

Unilever Brasil  Banco do Brasil (Government of Brasil) Hypermarcas  Itau Caixa (Government of Brasil) Supermercado Guanabara Procter & Gamble Brazil Claro (America Movil) AmBev  Bradesco