might not be as familiar to many consumers as perhaps Unilever's Knorr, this is actually a mammoth global brand, especially in developing markets. Combined sales are around $2.8bn a year. Kantar's annual

Friends, primarily handling selected Unilever accounts under license. The Lowe network had originally had a much larger direct presence in Germany, but scaled this down dramatically in early 2007, following

Previous Next Unilever's single biggest brand by revenues is Knorr, the food business acquired as part of Bestfoods in 2000. Despite its already extensive portfolio of products, prior to the Bestfoods

Gamble and Unilever (in household and personal care), L'Oreal (in personal care), Reckitt Benckiser and SC Johnson (in household care), and Beiersdorf (in personal care and adhesives). See Household Care

Nivea also competes with Vaseline (Unilever), Jergens (Kao), Cetaphil (Galderma) and Aveeno (Johnson & Johnson). In sun protection, with Ambre Solaire (L'Oreal) and Piz Buin (Johnson & Johnson); in hair

Unilever  Mars China Aifen Food L'Oreal Inner Mongolia Yili Group Huiren Group Wrigley Confectionery China (Mars) Source: CTR/GroupM Hong Kong's Top Advertisers in 2016 Trivago  United

brilliantly simple but exceptionally clever spot for Unilever's Vim caused a minor sensation in 2005, winning a cupboard-full of awards, and establishing an international reputation for its creators,

Spray More, Get More" concept for Unilever's men's body spray Lynx, or Axe as it's known in most of the rest of the world. The idea, of course, was that a burst of Lynx/Axe body spray could transform

was born when Keith Weed, then head of Unilever's Elida Faberge deodorant and fragrance division, realised that the company's well-established men's body spray had ended up being "about as cool as Roger

suddenly finds himself without a purpose in life because Unilever's Knorr range of easy-to-make Sidekicks side-dishes were pre-seasoned. The first ad - and especially its sad little star - was such a