mainly by BMZ's existing relationship with key client Toyota. There was little evidence of any closer collaboration and BMZ eventually drifted into an alignment with the Publicis Worldwide network. All

hands on the UK business of their domestic client Toyota (an account won by CDP after Fiat shifted its business in the mid-1980s). But only a few months after the Japanese company paid around £60m for

strengthen its relationship with shared key client Toyota. Stuart Payne, former marketing chief of key client Toyota, is CEO of Saatchi, and the Japanese car company and P&G are between them the agency'

4 manufacturer by US sales, behind GM, Ford and Toyota. Some way behind was Canada (where FCA was the #2 manufacturer behind Ford with 278k vehicles), followed by Mexico (the #8 manufacturer with 88k)

9 brand in 2016, and the #2 car after Toyota, with an estimated brand value of $43.5bn, marginally ahead of BMW. Millward Brown's Brandz survey ranked Mercedes-Benz at #39 (behind both Toyota and BMW)

designed to position Buick in the US as a rival to Toyota's Lexus marque, offering a "soft and luxurious driving experience". That strategy got a considerable lift in early 2010 from Toyota's disastrous

designed to strengthen the agency's hold on the local Toyota account, for which MercerBell provides experiential support. Saatchi shares the Toyota Australia creative account with Dentsu Aegis network,

Toyota Fuel Cell Veh US creative n/s Droga5 TripAdvisor US creative 30m Johannes Leonardo Blu eCigs UK creative 20m Brothers and Sisters Heinz brands Brazil creative

Toyota Scion Global creative n/s Droga5 AskMe.com India creative $55m J Walter Thompson Pandora jewellery Americas creative, PR $55m Grey, Cohn & Wolfe Krombacher beer Germany

which loss lead status on Toyota's Scion business to Droga5 earlier in the year. Staff and remaining clients are being absorbed into Dentsu America. Separately the group acquired a one third equity stake