Results from This Site: 81 - 90 of 110 total results for Toyota
  • mainly by BMZ's existing relationship with key client Toyota. There was little evidence of any closer collaboration and BMZ eventually drifted into an alignment with the Publicis Worldwide network. All
  • hands on the UK business of their domestic client Toyota (an account won by CDP after Fiat shifted its business in the mid-1980s). But only a few months after the Japanese company paid around £60m for
  • strengthen its relationship with shared key client Toyota. Stuart Payne, former marketing chief of key client Toyota, is CEO of Saatchi, and the Japanese car company and P&G are between them the agency'
  • 4 manufacturer by US sales, behind GM, Ford and Toyota. Some way behind was Canada (where FCA was the #2 manufacturer behind Ford with 278k vehicles), followed by Mexico (the #8 manufacturer with 88k)
  • 9 brand in 2016, and the #2 car after Toyota, with an estimated brand value of $43.5bn, marginally ahead of BMW. Millward Brown's Brandz survey ranked Mercedes-Benz at #39 (behind both Toyota and BMW)
  • designed to position Buick in the US as a rival to Toyota's Lexus marque, offering a "soft and luxurious driving experience". That strategy got a considerable lift in early 2010 from Toyota's disastrous
  • designed to strengthen the agency's hold on the local Toyota account, for which MercerBell provides experiential support. Saatchi shares the Toyota Australia creative account with Dentsu Aegis network,
  • Toyota Fuel Cell Veh US creative n/s Droga5 TripAdvisor US creative 30m Johannes Leonardo Blu eCigs UK creative 20m Brothers and Sisters Heinz brands Brazil creative
  • Toyota Scion Global creative n/s Droga5 India creative $55m J Walter Thompson Pandora jewellery Americas creative, PR $55m Grey, Cohn & Wolfe Krombacher beer Germany
  • which loss lead status on Toyota's Scion business to Droga5 earlier in the year. Staff and remaining clients are being absorbed into Dentsu America. Separately the group acquired a one third equity stake

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