Needless to say, in such a landscape, Toyota's rugged Hilux pickup is one of the top-selling vehicles. Now Saatchi & Saatchi NZ is celebrating the unbreakable bond between Kiwis and their Hilux, as well

Toyota is investing $500m in a new partnership with Uber, whereby the latter's driverless technology will be combined with the Japanese company's own safety software and implanted in a fleet of Toyota

agreeing a development partnership with local giant Toyota, which acquired an initial 5% stake in Mazda in 2017. Advertising Who handles Mazda's advertising? Click here for agency account assignments

Toyota "As I Really Am" by The&Partnership >McDonald's "First Time" by Leo Burnett London Super Bowl already feels like it was weeks ago, but at least one ad still deserves to be honoured. Though

to 10.41m cars and trucks. Toyota held 2nd place at 10.16m, but faces a growing threat from its Franco-Japanese rival. The addition of Mitsubishi to the Renault-Nissan Alliance puts that group close behind

Toyota named Sevilay Gokkaya, previously its marketing director for Germany, as the new regional head of marketing and brand communications across Europe, based out of Brussels. She is replaced at Toyota

Kao Corp  NTT Sony  Suntory Toyota  Recruit Holdings Seven & I  Coca-Cola Source: Nikkei advertising Research Institute, McCann Worldgroup Japan's "Best Global Brands" in 2017 Toyota

C&A "Wake Up" by AlmapBBDO Toyota "Superheroes" by Saatchi & Saatchi Australia Dominos "The Mouth Boggles" by Iris Worldwide Campaigns for German home improvement store Hornbach from longtime

but not enough to stop it from overtaking Toyota to seize the #1 spot in global sales for the first half of the year, with shipments of 5.04m vehicles. Toyota suffered a 1.5% decline to 5.02m vehicles,

Toyota fought back against Google's self-driving car threat by unveiling "automated driving" technology that will allow vehicles to join major roads, change lanes and perform other tasks without driver