As a result, it became the main global rival to Time Warner-owned HBO, far surpassing that mainly US-based service by 2015. Netflix's now-massive budget for commissioning or buying content - around $14bn

to £1.03bn. For the first time since the launch of digital music, album downloads declined year-on-year to 30m units (from 32.6m in 2013). There was sharp rise in streaming subscriptions, sales of which

attention to the same demo they've already seen multiple times in a bunch of different carriers, so the best way to ramp up attention levels is with humour and variety. That strategy was first adopted

14bn. At the same time, the group expanded its technological infrastructure to become the global leader in cloud storage (through its AWS or Amazon Web Services division). Just as significantly, it made

WarnerMedia is the current name for what was previously Time Warner, adopted following its acquisition in 2018 by AT&T. That takeover followed a long series of deals to unwind what had at one point been

out of a combined total in excess of $41.3bn. Warner Bros' global takings were $4.4bn, with $3.5bn for Universal and Sony on $3.4bn. Adbrands Daily Update 15th Oct 2019: Omnicom Media Group retained

34 Time Warner now AT&T 2,528m $2,386m $2,586m 35 Reckitt 16 2,503m $2,360m $2,312m $2,077m $1,763m $1,730m 36 21st Century Fox 17 2,300m $2,200m $2,400m $2,600m 37 Coty 1,

Following AT&T's purchase of Time Warner and the launch of a second streaming service, HBO Max, there have been repeated rumours that the group is considering the sale of all or part of DirecTV to concentrate

Charter Communications' acquisition of both Time Warner Cable and BrightHouse Networks, and the purchase of Cablevision by French group Altice were both greenlit by the FCC. Final approval is still required

following approval of the latter's proposed acquisition of Time Warner following a court challenge from the Department of Justice. Warner Bros had divisional revenues of $12.2bn in 2020 and operating