supermarket giant Tesco. Although Lowe himself later retired from the agency, Tesco remained its biggest account by far until the beginning of 2012. In Spring that year, following a tough year's trading,

was affected by a series of rows over pricing with Tesco. A temporary delisting of Hovis products in 2010 was followed by a more dramatic three-month split in Spring 2011 which affected more than 20 brands

Tesco Mobile, a "virtual" mobile service (MVNO) marketed by Tesco and routed via the O2 network, launched at Christmas 2003, and now serves around 4.5m customers. O2 was also for several years the minority

came at the end of 2005 with the loss of the flagship Tesco account to Red Brick Road, a start-up launched by the estranged Frank Lowe as soon as his non-compete clause would allow. As a result, Lowe

regional company into a national player alongside Tesco, Asda and Sainsbury. Originally an offshoot of the US group of the same name, Safeway was established as an independent company in 1987. Its fortunes

and long-serving account director on the flagship Tesco account. A few days later, Tesco confirmed that it would follow Weinberger to the new shop. A number of other Lowe executives were also linked

However Stewart also jumped ship in 2014 to join Tesco, and was in turn replaced by Helen Weir from John Lewis. The continuing decline of M&S's general merchandise division finally claimed Bolland's scalp

outlets and the convenience outlets of Sainsbury and Tesco. There are now 65 such outlets as well as around 27 motorway service station outlets in partnership with Shell and Welcome Break. There is also

by Asda in 2003 and by Tesco in 2004. The first annual Fruitstock free music festival was launched in 2003. By 2005, most of Innocent's rivals had fallen by the wayside, or been acquired. The last remaining

Spencer, Boots, Tesco, Topshop, Asda, Debenhams, Woolworths and Ikea as well as Heathrow Airport's Terminal 4, BT, the Imperial War Museum and BP's London HQ. Ubiquitous retail features like stripped