Results from This Site: 11 - 20 of 117 total results for Starcom
  • while Mediacom, Publicis Groupe's Starcom and Zenith and Omnicom's OMD split buying responsibilities in different markets. Another sizeable review (but not quite as big as Mars), was called by hard-
  • from Carat in most international markets and from Starcom in the US. Despite its position at the bottom of the global media network rankings, Initiative has repeatedly shown its ability to nip in and
  • led by Starcom president Lisa Donohue. This will become the group's primary engine for analysing consumer data that has either been collected inhouse or acquired from third-party sources. It will also
  • but gains or retains most of Latin America. Starcom is another winner, keeping or gaining key Asia markets including China, South Korea and Japan, and some Latin American territories. Omnicom's PHD joins
  • However, Starcom surrendered media for Coca-Cola Company back to Carat, from whom it won the business five years ago. Click here for a summary of other account changes this quarter or here for the full
  • Following on from the break-up of Starcom MediaVest last year, the latter brand was split out and combined with smaller network Spark to form MediaVest Spark. Now it's all change again with the elimination
  • also previously worked in senior roles at GM and at Starcom MediaVest. In the news this past week: Agencies WPP announced the surprise merger of its two smaller media networks MEC and Maxus in the
  • This week's major positive was the capture by Starcom of DIY retailer Lowe's $300m US account (from OMD). Meanwhile Omnicom-owned PHD was awarded tech company Huawei's traditional media in China, worth
  • Network to join its media roster alongside main agency Starcom. The division of duties has yet to be disclosed. Also today, Uber named OMD as its media agency across most of Europe and Africa, led by
  • Most of the business is held by Starcom, with Mediacom handling press and some other duties. UK supermarket giant Tesco agreed terms for the acquisition of leading wholesaler Booker for £3.7bn. If

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