at least for established leaders Samsung and Apple. Market watcher IDC reported sharp declines for both in the final quarter of 2018, as well as a 5th consecutive decline in global quarterly shipments

Samsung reported its highest ever quarterly profit, the equivalent of $11.5bn, well above analysts' expectations, on revenues worth $57.3bn. Yet all the gains came from the group's memory chips and displays

Samsung "Busy Busy Busy" by Wieden & Kennedy Dick's Sporting Goods "Gold" by Anomaly New York Adidas "Blah Blah Blah" by 72andSunny Amsterdam Nissin Ramen "Instant Buzz" by Tokyo Everyone'

Samsung "Anthem" by Leo Burnett Sydney & Chicago 3M Post-It "Jump" by Grey New York McDonald's "Olympic Breakfast" by DDB Australia Please note: Adbrands Weekly Update goes fortnightly for the

The biggest loser was Samsung, which suffered a shock 13% slide in volumes to 72m devices, even though it retained a clear global lead over any other manufacturer. Just as shocking, perhaps, was a giant

and #4 worldwide. However, Samsung retains the top spot globally with 20.9% share. Oppo rounded out the global top five. The market for all other manufacturers continued to decline; their combined share

That agency has joined the Samsung creative roster, and was also awarded the comparatively low-spending but nonetheless prestigious Virgin Atlantic account. (It already handled Virgin Holidays: the two

new figures from IDC show that Apple deposed Samsung as the global #1 in smartphones in the final quarter. For the year, though, Samsung remains the clear leader. IDC estimated shipments of 77.3m iPhones

divisions delivers record revenues and profits for Samsung * Intel shrugs off recent stumbles to report best-ever underlying performance * No slowdown visible in luxury as Christian Dior lifts LVMH

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