effectively wiped out a decade's worth of topline growth for Procter & Gamble, with revenues for the year to June 2016 tumbling to $65.30bn, the lowest level since 2005 when the group acquired Gillette.

There was still no sign of a magic bullet at Procter & Gamble, which reported lacklustre results for its final quarter to June and the full year. Despite numerous changes designed to boost performance,

Procter & Gamble added another niche premium brand to its beauty portfolio. US-based First Aid Beauty - or FAB - was acquired for an undisclosed sum, and will continue to operate as a separate brand business

However, the agency was replaced as Procter & Gamble's media agency in Australia by Starcom. US financial services provider Ally moved creative duties from Grey to Anomaly, with R/GA stepping in to manage

Procter & Gamble totally cleaned up in the Film category, winning an extraordinary five separate Grand Prix, though four of them were all for the same campaign. No surprise about which campaign that was.

Travelling in the opposite direction was Procter & Gamble's North America haircare business. P&G has chosen to carve up its various product segments into different silos, each of which is served by a

In something of a surprise development, Procter & Gamble jumped back into global healthcare with two major developments. In its biggest purchase since Gillette more than a decade ago, P&G agreed to acquire

Not for the first time, Procter & Gamble is changing the nature of traditional marketing. Its CMO Marc Pritchard - who has in recent months been arguably the industry's most vocal evangelist for new marketing

Procter & Gamble has managed to win over American consumers with its innovative Tide Pods laundry capsules, local sales of which now top $1bn. However, the product has become far too popular with some

Procter & Gamble returned to the acquisition trail with a small purchase for its beauty division. The group has acquired direct-to-consumer deodorant brand Native for an undisclosed sum. The company specialises