Adbrands Weekly Update 22nd Nov 2018: Omnicom was awarded the advertising contract for the US Army after a long and fractious review. The ten-year $4bn contract covers all marketing services and will

of the three global advertising networks within the Omnicom group. It is positioned as an alternative agency brand, with a reputation for quirky or "disruptive" work. "Disruption" has indeed become the

Saatchi, WPP's Grey and Omnicom's Hearts & Science and Marina Maher Communications. Saatchi New York's CEO Andrea Vasquez will lead the new business in addition to her existing role, and the new entity

for separately branded specialist agencies within Omnicom's DAS Global group of diversified agencies, the TBWA\WorldHealth name was finally established as an agency in its own right in 2016 following

Omnicom was the best of the majors at 11.9%, followed by Interpublic at 11.5% and Havas at 11.4%. A little way behind was Publicis (despite its string of account wins) with 10.5%, followed by WPP at 9.

Adbrands Weekly Update 2nd Jul 2015: Omnicom's growing hold on SC Johnson's business was strengthened by the appointment of Tracy Locke as the household care company's shopper marketing agency, taking

I don't see my competition as WPP and Omnicom, I see my competition as the consultancies." That may certainly be the case as far as data analytics and strategic positioning is concerned, or digital services,

DDB and Needham Harper to form Omnicom. Founders Stan Rapp and Tom Collins are generally credited with creating the format of what we now understand as direct marketing. The agency is a specialist in

Omnicom Group (US) Profile subscribers click here for full profile Omnicom is the world's second largest marketing services group, controlling an extensive collection of different businesses led by

Entertainment, Wasserman Media and SportFive. Omnicom's sports marketing units include GMR, The Marketing Arm and Optimum Sports, while WPP has Prism and 141 Alliance as well as units of Ogilvy and H&