followed by Interpublic (5.0%), Omnicom (3.5%), Havas (3.1%), MDC Partners (2.3% - see below) and Publicis (negative 0.7%). The table for 4Q alone is Interpublic (5.1%), Havas (4.2%), Dentsu (3.9%), MDC

territory previously inhabited by the likes of WPP and Omnicom with the acquisition of Karmarama late last year. After several weeks of rumour and speculation, Omnicom's TBWA network confirmed the acquisition

That compared to 3.6% for Omnicom and a 2.5% decline for Publicis). The strong 4Q lifted IPG's full year growth to 5.0%, with reported revenues of $7.85bn. Europe was the group's star performer, with

Omnicom came in slightly under analysts' expectations for its 4Q results, prompting an overnight correction in the company's share price. Nevertheless, Omnicom is still trading at near-record highs. Organic

PR and promotions. The main losers are Omnicom's OMD and GSD&M, and independent Mother, but Publicis Groupe agencies also held a share of digital and promotional duties. WPP, on the other hand, was largely

In the news this past week: Agencies Omnicom was reported to be in talks to acquire a stake in highly regarded London independent Lucky Generals, with a view to boosting the profile of the under-performing

a sweet holiday-themed spot for Mercedes-Benz from Omnicom's Merkley & Partners. Young love meets German precision engineering. Mercedes is currently riding high, on course to steal back the title of

Omnicom et al. with the purchase of a well-known broad-based creative agency. Karmarama founder Dave Buonaguidi left the agency in 2014 and is now CCO of CP&B London, though he remained a shareholder.

Omnicom unveiled further details of its newly created dedicated agency for McDonald's in the US. We Are Unlimited will be based in Chicago, and is led by Brian Nienhaus, who moves across from BBDO NY,

lower than Interpublic, Omnicom and WPP. However, DAN alone scored an impressive 5.2% lift, putting it ahead of all its international rivals. Dentsu in Japan, on the other hand, managed only 0.3%. Another