newly launched 180 enjoyed a productive alliance with Omnicom, working with TBWA on the Adidas global account. In 2006, it teamed up with BBDO to win joint custody of the US Sony Electronics account.

Google (though the rival Top 100 from Omnicom's Interbrand, published last September, already had Apple at #1). The other involved the elevation of supermarket Aldi above Tesco, which slipped ignominiously

as well as local outposts of Omnicom's OMD, PHD and Porter Novelli networks. BBDO first acquired a shareholding in the 1970s, but for the next 35 years it held only a minority stake in the group, with

DDB themselves merged in 1986 with BBDO to create Omnicom. See also the Adbrands profile of the main DDB Worldwide network. Capsule checked 12th June 2020 Subscribe to access account assignments

British marketing giant WPP overtook long-time rival Omnicom for the first time in 2008 to become the world's biggest marketing group, as well as the most profitable. It has remained the biggest ever

Neither Interpublic nor Omnicom agreed to participate in the review, and Mindshare declined the opportunity to defend the business. The reason was identified earlier this summer by Initiative CEO Mat

and some Latin American territories. Omnicom's PHD joins the roster with Australia (from Mediacom), India and Vietnam. Departing the roster is Interpublic's UM which had managed Canada and some Latin

Omnicom revitalised the struggling London outpost of DDB by merging it in 2012 into newly acquired indie Adam & Eve. The combined agency has dominated the UK industry ever since, finally unseating AMV

The biggest non-WPP addition to the roster is Omnicom's Doremus, which will manage B2B marketing. Edelman remains Shell's lead PR agency, but WPP's H&K Strategies joins the roster as well. Adbrands

After several weeks of rumour and speculation, Omnicom's TBWA network confirmed the acquisition of a majority shareholding in London creative agency Lucky Generals for an undisclosed price. That agency