a subsidiary of Omnicom) and Millward Brown Optimor (a subsidiary of WPP's Kantar Group). These aim to calculate objective valuations of the "worth" of top international brands. The two studies vary quite

OMD is the lead network within Omnicom, working closely but not exclusively with the BBDO, DDB and TBWA ad agencies. It is arguably the most innovative global network, topping the rankings of awards for

is the largest of several healthcare agencies under Omnicom's umbrella. An international network has been built up around the core of Cline Davis Mann in New York, still one of the country's most admired

organic growth for Interpublic in 2Q but increase trails Omnicom and Publicis New to the industry? Adbrands.net provides full oversight of the global industry and how the agency business is structured.

Omnicom now has overall control of the group. Black empowerment investment fund Shanduka Group has 10% and some shares are held by an employee trust. Greg Lascaris remains chairman of TBWA Africa. John

been swallowed up by conglomerates such as WPP and Omnicom. Y&R, however, stayed fiercely independent. By the 1990s, this independence was beginning to cost the agency clients and market share. Once again,

Management Matt Seiler was poached from Omnicom's PHD in 2008 to become worldwide CEO of Universal McCann. In January 2011 he was moved up to head umbrella unit Mediabrands, and was replaced in turn

of the three global advertising networks within the Omnicom group. Despite its size, it is positioned as an alternative agency brand, with a reputation for quirky or "disruptive" marketing. It is best

for separately branded specialist agencies within Omnicom's DAS Global group of diversified agencies, the TBWA\WorldHealth name was finally established as an agency in its own right in 2016 following

Communications came close to challenging the likes of Omnicom and IPG. But over-diversification caused the group's share price to plummet, and it was snapped up in 2000 by French predator Havas. The