PHD is the secondary media brand within the Omnicom group, working alongside OMD under the umbrella of Omnicom Media Group. It was originally a single standalone British agency, a satellite of AMV BBDO

had been a standalone network under the banner of Omnicom Precision Marketing. It was originally BBDO's digital and direct marketing network. Launched with a full range of below-the-line disciplines including

partnered by Will Heins, ex-Accenture and Omnicom Media Group. Adbrands Daily Update 6th Jan 2021: "Give It Some". The creative team at Mother were clearly burning some midnight oil in the run-up to

Kemp came close to selling to Omnicom, but instead chose to merge in 1998 with M-B Sales, by then the in-store marketing division of McDonalds' logistics supplier Havi. Kemp departed the agency in 2007.

when Omnicom acquired it for a lavish payment of £20m upfront plus what was reported to be a 45% shareholding in the existing TBWA\London agency. The partners declined Omnicom's suggestion of a full

Omnicom et al. with the purchase of a well-known broad-based creative agency. Karmarama founder Dave Buonaguidi left the agency in 2014 and is now CCO of CP&B London, though he remained a shareholder.

split between Mediacom, Mindshare and Essence. Omnicom's PHD had the US, Australia and New Zealand. However, the pharma group has chosen Publicis to carry forward the account, in a newly created dedicated

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narrowly beating a rival offer from Omnicom. (The latter quickly established its own equivalent agency that same year, Hearts & Science). Following WPP's merger of MEC and Maxus in 2017 to form Wavemaker,

Dentsu Aegis Network and Omnicom swapped two big accounts this week. Carat lost control of the UK Government's £140m media buying budget, that it won four years ago from WPP. The account moves with immediate