and the lead PR brand in Omnicom's portfolio, narrowly ahead of Ketchum by fee income. It was PRWeek's Large Agency of the Year in 2014, and PRovoke's Large Agency of the Year in North America, but otherwise

In the news this past week: Agencies Omnicom scored another major victory over its rivals this week with the capture of consolidated creative duties for McDonald's in the US. Billings are expected to

created by Omnicom in 2016 as the new home for the recently captured Procter & Gamble North America account. It has been built more or less from scratch rather than through acquisition, though much of

biggest of the three main advertising networks in Omnicom's portfolio. The group has long held a commanding position as one of the world's most prestigious networks, with around 290 offices in more than

Interbrand is the lead branding business within Omnicom. Its footprint has been reduced slightly in the past couple of years. As of early 2021, there were 14 offices in 13 countries. Interbrand has representation

of the three global advertising networks within the Omnicom group. Despite its size, it is positioned as an alternative agency brand, with a reputation for quirky or "disruptive" marketing. It is best

based in Austin, Texas. It sits within Omnicom's portfolio of single brand agencies, alongside Martin Williams and Merkley & Partners. Although officially a standalone unit, it is increasingly aligned

to be a worthy rival to established giants WPP and Omnicom. The group is especially strong in digital marketing. It acquired US-based Digitas in 2006, and broadened that network's footprint significantly.

WaterWipes Global PR n/s Omnicom PR Group Golin Foxtel Australia PR n/s MSL Dunelm UK creative n/s Creature of London MullenLowe Petbarn Australia creative n/s BMF Asus Australia

It now sits within Omnicom's Precision Marketing Group (OPMG) along with Proximity and Targetbase. The company provides a full range of digital services. What was once a sizeable global network has been