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competition from subsidiaries of marketing giants Omnicom or WPP. These days, it has lost that position, though it remains the biggest independent, managing a portfolio of mainly Italian clients. The

country's third largest media buyer behind Publicis and Omnicom. Andrey Pankov is CEO. Korobkov remains chairman. He founded marketing agency Adventa in 1995 when he was just 26, after graduating from

owned by Interpublic. Omnicom's FleishmanHillard and Ketchum held the #3 and #4 positions. WPP's Burson-Marsteller moved up to equal 5th alongside Publicis-owned MSLGroup. However the biggest change was

Omnicom (RMB 1.9bn)  Hakuhodo DY (RMB 0.4bn) Cheil (RMB 1.8bn)  ADK (RMB 0.2bn) Source: R3, China advertising Association China leading media agencies in 2018 by billings were: Mindshare

to be a worthy rival to established giants WPP and Omnicom. The group is especially strong in digital marketing. It acquired US-based Digitas in 2006, and broadened that network's footprint significantly.

creative network Publicis and Omnicom's OMD media agency will join forces under the banner of new entity Voila. "This new agile collaboration model responds to the evolution of Groupe Renault's global

Adbrands Daily Update 1st Jul 2020: Omnicom scored a notable victory with the capture of the global account for French carmaker Peugeot, which has spent more than three decades at Havas, most recently

design business. Aura by Omnicom is a dedicated unit serving Air France with personel drawn from several Omnicom agencies but overseen by TBWA. A shake-up in the structure of Omnicom's French holdings

Omnicom was the best of the majors at 11.9%, followed by Interpublic at 11.5% and Havas at 11.4%. A little way behind was Publicis (despite its string of account wins) with 10.5%, followed by WPP at 9.