three points ahead of Publicis and 13 better than Omnicom. Reported revenues were $1.85bn but a sharp rise in "restructuring costs" (ie staff layoffs and lease surrenders) resulted in a net loss for the

DDB and Needham Harper to form Omnicom. Founders Stan Rapp and Tom Collins are generally credited with creating the format of what we now understand as direct marketing. The agency is a specialist in

second-largest public relations network within the Omnicom portfolio, now sitting under the umbrella of the Omnicom PR Group. The current business was formed in 2009 from the merger of the mainly US-based

had been a standalone network under the banner of Omnicom Precision Marketing. It was originally BBDO's digital and direct marketing network. Launched with a full range of below-the-line disciplines including

PHD is the secondary media brand within the Omnicom group, working alongside OMD under the umbrella of Omnicom Media Group. It was originally a single standalone British agency, a satellite of AMV BBDO

to be a worthy rival to established giants WPP and Omnicom. The group is especially strong in digital marketing. It acquired US-based Digitas in 2006, and broadened that network's footprint significantly.

relations networks within the portfolio of marketing group Omnicom. Industry watcher The Holmes Report estimated fee income of $127m in 2015, putting the agency among the top 16 worldwide, but some way

In the news this past week: Agencies Omnicom delivered sluggish performance in 2Q. Revenues of $3.86bn represented overall organic growth of 2.0%, lower than analysts had expected. Strong growth in

reducing annual revenues to around the same level as Omnicom. Further disposals could follow, including perhaps WPP's PR division. Such a break-up could in turn provoke splits at Omnicom and Interpublic.

Omnicom launched a new dedicated CRM division under the umbrella of its DAS Global entity, which houses its vast collection of diversified agencies. Omnicom Precision Marketing will take on oversight