OMD is the lead network within Omnicom, working closely but not exclusively with the BBDO, DDB and TBWA ad agencies. It is arguably the most innovative global network, topping the rankings of awards for

1 British giant WPP overtook Omnicom in 2008 to become the world's biggest marketing group, but recently it has been beset by problems, not least the sudden departure in 2018 of its founder Sir Martin

alongside WPP, Omnicom and Publicis. A one-time pioneer in the industry, it struggled for most of the early 2000s with challenges in different parts of its portfolio. Initially, these difficulties stemmed

as well as local outposts of Omnicom's OMD, PHD and Porter Novelli networks. BBDO first acquired a shareholding in the 1970s, but for the next 35 years it held only a minority stake in the group, with

DDB and Needham Harper to form Omnicom. Original founders Stan Rapp and Tom Collins are generally credited with creating the format of what we now understand as direct marketing. The agency is a specialist

AMV BBDO's satellite units have been spun off into Omnicom's other UK-based networks and the main agency has become more streamlined to focus on its core business. Clients Click here for an AMV BBDO

In September 2008, parent group Omnicom entered negotiations to buy Beattie McGuinness Bungay and reinstall its partners as TBWA\London's senior management team. Talks reached an advanced stage but eventually

Ian Haworth, global chief creative officer of Omnicom's Rapp network, has jumped ship to become executive creative director for Wunderman EMEA. His move comes amid the wholescale dismantling of the Rapp

agency BDDP by negotiating a partnership with US group Omnicom, becoming the local arm of the DDB network. The 2000s, however, saw the beginning of a slow and steady decline. This was halted in 2012 with

Two top media executives have jumped ship from Omnicom to Publicis. Scott Hagedorn was previously North America CEO of Omnicom Media Group, and before that founding CEO of Hearts & Science. He joins Publicis