Another rival Nestle owns not only the giant Nescafe and Nespresso coffee brands - and now the packaged Starbucks coffee brand as well - but is also a major competitor in soft drinks, primarily through

while Nestle consolidated buying in China with Mindshare. There were a few notable creative appointments. Ancestry placed international creative with Anomaly; Celebrity Cruises named UK-based Lucky Generals

In marketer moves, Tina Beuchler, Nestle's head of media in Germany, is moving to the food giant's Vevey HQ as global head of media & agency operations. She takes over from long-time global chief Nigel

to appear in American ads for the brand until owner Nestle agreed to support a coffee production programme in South Sudan. That finally came to fruition in 2015, prompting Clooney's first US campaigns

Mindshare lost another chunk of the global Nestle media account to Publicis Groupe: Zenith and Publicis One will take over the business in the South East Asian markets of Indonesia, Singapore, Malaysia

Nestlé announced plans to sharpen its focus on food, beverage and nutritional health and will "explore strategic alternatives" - that well-used euphemism - for its Nestle Skin Health division. That business

Nestle launched a massive review of its global public relations roster, according to the Holmes Report, with a view to consolidating the business among a smaller number of agencies while also reducing

It acquired the business in 2011 from Nestle for an extraordinary $50bn, but Alcon has struggled to live up that valuation, delivering several years of disappointing performance. The decision to divest

create the second largest player in frozen foods behind Nestle, combining ConAgra's Healthy Choice, Marie Callender's and Banquet frozen meals and side-dishes with Pinnacle's Birds Eye, Hungry Man and

Advertisers Nestlé pulled off a significant and entirely unexpected coup, signing a global alliance with Starbucks that gives it exclusive global rights - in perpetuity no less! - to all the coffee