Results from This Site: 81 - 90 of 119 total results for Mondelez
  • beverage launch, Mondelez's Good Thins baked snacks, at $87m. Dunkin' Donuts Iced Coffee RTD, Nestle Splash flavoured bottled water and Pepsico's Lifewatr all topped first year sales of $50m. In non-food,
  • Mondelez restructured its marketing department, appointing one centralised chief for lead brands, supported by a team of regional CMOs for its four main geographic divisions. Former Danone fresh dairy
  • Mondelez appointed the Groupe's Spark Foundry network to take charge of North American media, with support on digital from VaynerMedia. The business represents a substantial loss for incumbent Carat.
  • market share, well ahead of Mondelez and Lindt (both around 5%), but still some way behind market leaders Hershey and Mars on 31% and 29% respectively. Separately, Lindt reported global sales of over
  • is already defending reviews of global Adidas and Mondelez North America. Another big review was called this week by Campbell Soup Company, which according to AdAge is reconsidering all integrated marketing
  • There were two big new reviews. Mondelez is putting North American media out for pitch. It is the second big review for incumbent Carat in two week's following last week's global Adidas announcement.
  • Mondelez secured an agreement to become the license partner for the latest iteration of Google's Android operating system, due for release in October. Denoted by letters of the alphabet rather than numbers,
  • Rosenthal is to step down as CEO of snacking giant Mondelez International in November this year, but will remain chairman for a transitional period until March 2018. The board named as her successor Dirk
  • Mondelez has transferred that account out of Fallon and Saatchi & Saatchi into a new split between VCCP and the Ogilvy network. VCCP will take over the brand in its biggest market, the UK & Ireland, with
  • so finding a buyer among big-hitters Mondelez, Mars, Hershey and possibly even Ferrero shouldn't be too tough. Separately, Nestle has acquired a small stake in US healthy meal kit company Freshly as part

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