one of two leaders in global confectionery alongside Mondelez. It houses several of the world's best-known confectionery brands including the two top-selling products overall: M&Ms and Snickers. These

Despite being part of the mammoth Mondelez combine, Green & Black's has been pretty much left alone to plough its own furrow, conceptually at least, since its acquisition by Cadbury 15 long years ago.

and we were among them - to eat their doubts. Mondelez appointed the Groupe's Spark Foundry network to take charge of North American media, with support on digital from VaynerMedia. The business represents

now controls not only the brands previously owned by Mondelez and DE Master Blenders, but also Keurig. Other important rivals include Starbucks, JM Smucker (Folgers), Kraft Heinz (Maxwell House), Lavazza,

named Glen Walter as its new CEO. He joins from Mondelez, where he was regional EVP for North America. Mondelez has in turn confirmed Diego Valle as Walter's replacement. Valle was previously EVP Latin

3 confectionery company (after Mondelez and Mars) but globally it now ranks 5th after Hershey and Ferrero. A key factor in Nestlé's decline (from the global #3 position) was the sale of its US confectionery

of Brazil's chocolate market (to 33% for Mondelez' Lacta). Other key local confectionery brands include Prestigio and Galak in Brazil, and Carlos V and Abuelita hot chocolate powder in Mexico. The group

Talks with Mondelez - originally considered the likely buyer - ended last month after a disagreement over price. Interestingly, KKR has, as part of the deal, also acquired a license for use of the group'

Mondelez has transferred that account out of Fallon and Saatchi & Saatchi into a new split between VCCP and the Ogilvy network. VCCP will take over the brand in its biggest market, the UK & Ireland, with

Bouygues Telecom  Mondelez  Auchan McDonald's  Toyota  Opel Source: Kantar/Strategies France's "Best" Global Brands 2015 by value Louis Vuitton (LVMH) ($22.3bn)  Danone ($8.6bn) Hermes