Other rivals included Mondelez with just 5.6% and Kraft with 3.6%. In the salty snacks sub-group, its lead is even more impressive. For 2016, according to IRI (52 weeks to Jan 2017, all channels, Grocery

78m), produced under a long-term license from Mondelez-owned Cadbury, and the Lyons cakes range (£4m). As a result, Premier dominates the ready-to-eat cake sector with around 21% overall share, and over

3 confectionery company (after Mondelez and Mars). The core of the business was formed from the acquisition of UK-based confectioner Rowntree Mackintosh in 1988. Although Nestlé already owned a small

of the local market for seet biscuits. Mondelez had around 14%, Nestle 7%, Fox's 6% and Burton's Biscuits 4%. The McVitie's banner serves as the umbrella for a huge collection of different products,

and much of what is now Mondelez's business has been reallocated elsewhere. Compensation came from consolidation during 2011 of the whole Beiersdorf account. In Spring 2011, the agency's digital operations

Cadbury | Mondelez International Profile subscribers click here for full profile Cadbury is the UK's best-known and most loved chocolate brand. After several years of rolling change, during which the

It will surrender that role to Mondelez-owned Cadbury from Autumn 2017 though it remains the "official bank" of the League. Other sponsorships include South Africa's national football team and Springboks

1753 with the corresponding division of food giant Mondelez. Master Blenders was already one of the leaders in the global sector, and the #1 in several European markets including the Netherlands, Belgium,

as well as multinationals Nestle, Coca-Cola, Mondelez, Mars Wrigley and others. Brands & Activities Lotte Group now operates in retailing, food and beverages, tourism, chemicals production, electronics

after Mondelez and Mars/Wrigley), and the leading player in the Italian, Spanish and Indian sugar confectionery markets. It was formed from two major transactions: the merger in 2001 of Perfetti of Italy