mediapalooza" reviews came to its conclusion. Mondelez said it would consolidate global media at its two biggest incumbent agencies, Carat and Starcom MediaVest. However the balance of power shifts firmly

R&R also has a license to produce ice creams under Mondelez' Cadbury's brand. Under the proposed plan, Nestle would inject its Moevenpick business in Europe, as well as operations in Brazil, Argentina,

Master Blenders 1753 with the coffee operations of Mondelez to create new global leader Jacobs Douwe Egberts. Though Mondelez retains a 44% holding, the new company, which leapfrogs Nestle to become the

An even bigger contest was kicked off by Mondelez International, which put its global account into play in a shoot-out between just two of its four current regional incumbents: Starcom MediaVest (which

EU regulators approved the merger of Mondelez' international coffee operations into DE Master Blenders 1753 to create a new global leader in that sector under the name Jacobs Douwe Egberts. There were

In marketing moves, JC Penney appointed former Mondelez CMO Mary Beth West as its new chief customer & marketing officer. She was already a director of the troubled apparel retailer, and succeeds Debra

Four of our Favourite Ads This Week: Mondelez: Tassimo & Belvita "The Rescuer" by Buzzman Coty: OPI "Story Of A Drop" by TBWA\DAN Paris La Redoute "Bicycle" by Fred et Farid CanalSat "The Battle"

largely excluded since it was spun out of what is now Mondelez. The deal is the latest in a string of masterstrokes by the three Brazilian investors behind AB InBev and the newly merged Burger King/Tim

Mondelez named Roberto Marques as its new EVP & president for North America. He transfers from Johnson & Johnson where he had headed regional consumer healthcare. David Potts was named as the new CEO