Mondelez named Twitter executive Jonathan Halvorson as VP, global media & digital. Halvorson has also previously worked in senior roles at GM and at Starcom MediaVest. In the news this past week: Agencies

There were several changes at Mondelez, including the departure of CMO Dana Anderson, who is joining media and ad consultancy MediaLink in the same role. Her successor has yet to be named. HSBC completed

Mondelez announced the unexpected resignation of North America president Roberto Marques. No reason was disclosed, and Mondelez will begin the search for a replacement immediately. Chief growth officer

Mondelez and Nestle, narrowly ahead of 5th-ranked Hershey. Office products retailer Staples said it is in talks with one or more possible private equity buyers. The global #1 in its sector, it has been

In marketer moves, former Mondelez marketing chief Mary Beth West, who has spent the past couple of years as CMO of JC Penney, is to return to the confectionery aisle. Incoming Hersheys CEO Michele Buck

of course, would Kraft's former stablemates at Mondelez. In fact, it didn't take long for another 3G deal to materialise. Within days of Kraft Heinz' withdrawal from Unilever, Restaurant Brands International

us there to see a great new spot from Buzzman for Mondelez' Milka chocolate, Adam&Eve DDB's Super Bowl spot for Skittles, Lil Buck dancing on walls again for Lexus, W&K's so-so campaign for Bud Light

follows an unsuccessful takeover bid by chocolate rival Mondelez. Hershey's controlling charitable trust refused to contemplate a sale, despite a proposal to change the name of a merged group from Mondelez

Mondelez Milka "Lost & Found" by Wieden & Kennedy Amsterdam You can hardly have missed the news of Google's big push into hardware, with the launch of a host of new devices. Here's Droga5 New York'

Mondelez abandoned its pursuit of US confectionery rival Hershey. The latter rebuffed Mondelez' initial $23bn bid in June, but talks had continued behind the scenes. In fact Mondelez is said to have raised