Advertisers Snacking giant Mondelez launched an initial assault on US chocolate rival The Hershey Company, with an informal offer to acquire the business for around $23bn. The target immediately declined

Mondelez "Being A Kid Never Changes" by Saatchi & Saatchi Australia Cisco "Never Been A Better Time" by Goodby Silverstein & Partners GMF "We Are For The Ones Who Help" by TBWA Paris Lion 5 Seeds

Mondelez' chief commercial officer Mark Clouse is also leaving, to become CEO of Pinnacle Foods. He won't be directly replaced. In the news this past week: Agencies Interpublic delivered best-in-class

Mondelez Granola "Late Night Drama" by Marcel Paris Anyone who saw the Melissa McCarthy movie Spy knows that Jason Statham is a past-master at making fun of his own hardman image. Here's a splendid

of an expanded pan-Asia brief for Stride and other Mondelez-owned chewing gum brands. WPP had its own fair share of the glory this week though, not least with RKCR/Y&R's appointment as global agency of

Their previous owners Mondelez and DE Master Blenders were ordered by regulators to divest them as a condition of their merger to create new global sector leader Jacobs Douwe Egberts. Sony has negotiated

who heads Interpublic's Mondelez business - was appointed as CEO of the renamed FCB New York, supported by Ari Halper (ex-Grey NY) as CCO. In one of the biggest potential shake-ups in the year to-date

Mondelez is seeking a buyer for several non-core confectionery assets in Europe, including the Christmas favourites Terry's Chocolate Orange and boxed selection Terry's All Gold. Nestle could be a potential

mediapalooza" reviews came to its conclusion. Mondelez said it would consolidate global media at its two biggest incumbent agencies, Carat and Starcom MediaVest. However the balance of power shifts firmly

R&R also has a license to produce ice creams under Mondelez' Cadbury's brand. Under the proposed plan, Nestle would inject its Moevenpick business in Europe, as well as operations in Brazil, Argentina,