There were two big new reviews. Mondelez is putting North American media out for pitch. It is the second big review for incumbent Carat in two week's following last week's global Adidas announcement.

Mondelez restructured its marketing department, appointing one centralised chief for lead brands, supported by a team of regional CMOs for its four main geographic divisions. Former Danone fresh dairy

beverage launch, Mondelez's Good Thins baked snacks, at $87m. Dunkin' Donuts Iced Coffee RTD, Nestle Splash flavoured bottled water and Pepsico's Lifewatr all topped first year sales of $50m. In non-food,

of the local market for seet biscuits. Mondelez had around 14%, Nestle 7%, Fox's 6% and Burton's Biscuits 4%. The McVitie's banner serves as the umbrella for a huge collection of different products,

Other rivals included Mondelez with just 5.6% and Kraft with 3.6%. In the salty snacks sub-group, its lead is even more impressive. For 2016, according to IRI (52 weeks to Jan 2017, all channels, Grocery

Bouygues Telecom  Mondelez  Auchan McDonald's  Toyota  Opel Source: Kantar/Strategies France's "Best" Global Brands 2015 by value Louis Vuitton (LVMH) ($22.3bn)  Danone ($8.6bn) Hermes

of an expanded pan-Asia brief for Stride and other Mondelez-owned chewing gum brands. WPP had its own fair share of the glory this week though, not least with RKCR/Y&R's appointment as global agency of

3 confectioner (behind joint leaders Mars and Mondelez. Euromonitor estimated 12.1% share of the global chocolate confectionery market in 2013. However, after years of flat performance in a relentlessly

Mondelez' chief commercial officer Mark Clouse is also leaving, to become CEO of Pinnacle Foods. He won't be directly replaced. In the news this past week: Agencies Interpublic delivered best-in-class

after Mondelez and Mars/Wrigley), and the leading player in the Italian, Spanish and Indian sugar confectionery markets. It was formed from two major transactions: the merger in 2001 of Perfetti of Italy