Mondelez Europe media $500m Publicis Groupe Carat, Wavemaker PepsiCo India, SE Asia media $200m Publicis Media Mindshare Planet Fitness US media n/s Crossmedia, Team Lift Publicis Team

An even bigger contest was kicked off by Mondelez International, which put its global account into play in a shoot-out between just two of its four current regional incumbents: Starcom MediaVest (which

that now forms the heart of global snacking giant Mondelez, having been separated out from the old Kraft Foods company in 2012. Before Nabisco was swallowed up by Kraft, it was one of the two main arms

Mondelez APAC media n/s GroupM, Spark Foundry Carat LVMH US media $400m Dentsu Aegis Network Havas Media Quicken Loans US media $325m UM inhouse Adidas Group Global media $300m

Mondelez gum Asia Pacific creative n/s Saatchi & Saatchi Green Giant US creative $30m Deutsch Saatchi & Saatchi ING Direct Germany creative n/s VCCP Freunde des Hauses, Ogilvy

Mondelez N America media $600m Spark Foundry, Vaynermedia Carat Amgen US media $300m+ Hearts & Science Wavemaker UnitedHealth Group US media $230m Horizon Media Periscope Campbell

Mondelez Australia media A$40m Wavemaker Mindshare Dashlane US media n/s dentsu x Miele Germany media €10m Pilot Media AmorePacific China media $11m Carat PHD Zoopla UK media

Mondelez Global creative $350m Ogilvy, Digitas, others various University of Phoenix US creative $190m TBWA, Rapp 180LA Sonic Drive-Ins US creative $180m Mother Goodby Silverstein

Mondelez named Roberto Marques as its new EVP & president for North America. He transfers from Johnson & Johnson where he had headed regional consumer healthcare. David Potts was named as the new CEO

the capture of content production across the entire Mondelez portfolio for North America, Latin America and the Asia-Middle East-Africa region, as well as global tech infrastructure and website development.