Mondelez has transferred that account out of Fallon and Saatchi & Saatchi into a new split between VCCP and the Ogilvy network. VCCP will take over the brand in its biggest market, the UK & Ireland, with

1 chocolate marketer with 19.4% share, ahead of Mondelez with 17.2%, and Hershey at 16.9%. Background Although Nestle is generally thought of as a Swiss company, it actually traces one branch of its

R&R also has a license to produce ice creams under Mondelez' Cadbury's brand. Under the proposed plan, Nestle would inject its Moevenpick business in Europe, as well as operations in Brazil, Argentina,

78m), produced under a long-term license from Mondelez-owned Cadbury, and the Lyons cakes range (£4m). As a result, Premier dominates the ready-to-eat cake sector with around 21% overall share, and over

who heads Interpublic's Mondelez business - was appointed as CEO of the renamed FCB New York, supported by Ari Halper (ex-Grey NY) as CCO. In one of the biggest potential shake-ups in the year to-date

and much of what is now Mondelez's business has been reallocated elsewhere. Compensation came from consolidation during 2011 of the whole Beiersdorf account. In Spring 2011, the agency's digital operations

Their previous owners Mondelez and DE Master Blenders were ordered by regulators to divest them as a condition of their merger to create new global sector leader Jacobs Douwe Egberts. Sony has negotiated

and successor company Mondelez was eventually awarded $2.7bn in damages in 2013 by an independent arbitrator. According to figures from Euromonitor, the Starbucks packaged coffee brand had 1.4% share

Clients include Deutsche Telekom, Mondelez, Google and the retailers Hornbach and Saturn. Founder David Eicher will remain with the business, which will adopt the Territory name. Seattle creative agency