Mondelez Lacta "Ski / Garage" by Wieden & Kennedy Brazil >Kasikorn K+ "Face/Off" by GreyNJ United Thailand >Nespresso "The Quest" by McCann New York Prada's little cinematic treats are always to

Mondelez' Irene Rosenfeld and Campbell Soup's Denise Morrison - and only one, Northrup Grumman's Kathy Warden, was added. "That should raise all sorts of soul searching about what's happening in corporate

Mondelez expanded its already vast cookie collection with the purchase of premium manufacturer Tate's Bake Shop, best-known for luxury "homemade" cookies and baked goods made with natural ingredients.

beverage launch, Mondelez's Good Thins baked snacks, at $87m. Dunkin' Donuts Iced Coffee RTD, Nestle Splash flavoured bottled water and Pepsico's Lifewatr all topped first year sales of $50m. In non-food,

Mondelez restructured its marketing department, appointing one centralised chief for lead brands, supported by a team of regional CMOs for its four main geographic divisions. Former Danone fresh dairy

Mondelez appointed the Groupe's Spark Foundry network to take charge of North American media, with support on digital from VaynerMedia. The business represents a substantial loss for incumbent Carat.

market share, well ahead of Mondelez and Lindt (both around 5%), but still some way behind market leaders Hershey and Mars on 31% and 29% respectively. Separately, Lindt reported global sales of over

is already defending reviews of global Adidas and Mondelez North America. Another big review was called this week by Campbell Soup Company, which according to AdAge is reconsidering all integrated marketing

There were two big new reviews. Mondelez is putting North American media out for pitch. It is the second big review for incumbent Carat in two week's following last week's global Adidas announcement.

Mondelez secured an agreement to become the license partner for the latest iteration of Google's Android operating system, due for release in October. Denoted by letters of the alphabet rather than numbers,