the German outpost of McDonald's has, for the first time anywhere, awarded sole custody of its creative account to a unit of WPP. For decades, the fast-feeder's business has been managed around the globe

The agency created a GPS map of all arch-rival McDonald's 14,000 outlets in the US. When users of the Burger King app passed within 600 feet of one of those branches, they were sent a direct message offering

them individually matches the global power of the McDonald's brand, but Yum's combined force gives it an impressive portfolio of more than 50,170 restaurants in almost 150 countries. This makes it the

178 McDonald's Marketing Co-op UK75 242m $213m 179 JM Smucker Company 199m $238m $194m $170m $170m $107m 180 Luigi Lavazza76 232m $218m 181 Southwest Airlines 212m $215m $224m

Procter & Gamble  McDonald's  PMU E Leclerc  Ford  Mondelez Peugeot  Volkswagen  Toyota Intermarché  Bouygues Telecom  LASCAD (L'Oreal) Citroen  Reckitt Benckiser  Nissan

GM Reckitt Benckiser IBM McDonald's PSA Groupe Astellas Pharma American Express Henkel Progressive Fiat Chrysler Automobiles Capital One Kirin Nike Berkshire Hathaway eBay

Who are the competitors of Wendy's? Aside from McDonald's and Burger King, Wendy's closest competitors in the burger market are Sonic Drive-In, Dairy Queen, Jack-in-the-Box and Hardee's. See Restaurants

a partnership with former McDonald's marketer Colin Mitchell that will tackle ad briefs using a global network of freelance creatives and production personnel. TBWA told Adweek that it does not plan to

It overtook McDonald's as America's biggest fast-food restaurant by outlets in 2002, and achieved the same feat on a global scale in 2010. Growth was at least partly generated by Subway's claim to offer

world's second largest foodservice operation after McDonald's but only narrowly ahead of KFC. Howard Schultz is the effective founder and former CEO of Starbucks. He stepped down from the group in 2018