Results from This Site: 11 - 20 of 119 total results for McDonald's
  • the same group's dedicated McDonald's agency. Meanwhile, WPP has launched Neighborhood, combining resources from JWT, VML, shopper agency Geometry, and production division Hogarth, as well as its own
  • Deborah Wahl, the former McDonald's USA CMO who had previously spent several years at a variety of car brands, is returning to the auto industry as global CMO of Cadillac. She steps into shoes that have
  • McDonald's "The Flat White Mystery" by Leo Burnett London >Sixt "Valentine's Fairytale" by Thjnk NY > "Joy & Heron" by Kyra & Constantin / Passion Pictures Maybe it's because we're a Londoner,
  • McDonald's "First Time" by Leo Burnett London Super Bowl already feels like it was weeks ago, but at least one ad still deserves to be honoured. Though most of the best commercials had been seen several
  • McDonald's turnaround is holding firm as fast-feeder reports solid numbers for 2017 * Abbvie's arthritis drug Humira sets new record for highest ever annual pharma sales * Intense pressure on pricing
  • Donuts USA, and recruited Rick Colon from McDonald's as SVP, operations & development. In the news this past week: Agencies WPP is fighting back against the threat posed by Accenture, Deloitte and
  • McDonald's "Go Full Summer" by DDB Australia An ad with llamas! What more do we need to say? San Francisco-based homewares retailer Cost Plus World Market unveils this delightful Christmas ad from local
  • McDonald's consolidated US CRM with Rapp, widening Omnicom's hold on the overall account. Indie shop Omelet has replaced Goodby Silverstein as creative shop for Princess Cruises, while Adam&Eve DDB added
  • Another week, another big media review. McDonald's called its first global review since the early 2000s. Main incumbent OMD is defending the $2bn account and is expected to retain much of the business,
  • It wasn't all bad news this week. McDonald's recovery maintained momentum. Global same-store comps were up 6%, including a healthy 4.1% in the US, while profit jumped by almost 48% year-on-year, well

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