control of which it acquired in 2013 from M&C Saatchi, under the new name of Blue 449 and announced plans to roll out a new international micro-network under that name over the course of that year.

luxury brand JW Marriott assigned global advertising to M&C Saatchi. There were a few major new reviews announced. The acquisition of Sapient by Publicis Groupe inspired FiatChrysler to call a review

M&C Saatchi announced the departure of UK ECD Elspeth Lynn in favour of a four-man creative committee comprising Mark Goodwin, Jason Lawes, Sam Ball and Dave Bedwood. Newly appointed CEO Tom Bazeley told

M&C Saatchi delivers this warm-hearted tribute to all the fans who help to make the game what it is. It's Coke's first portfolio sponsorship in the UK, covering not just the flagship brand but Sprite,

for Iceland's tourism body Inspired By Iceland from M&C Saatchi and its New York office SS+K. The idea is that three months of lockdown have resulted in a pressure bubble of frustration in us all. Well,

become the largest individual shareholder in struggling M&C Saatchi after buying a 13% stake in the business for an undisclosed sum. At face value those shares would have been worth around £7m. Murria'

More changes at M&C Saatchi. The group's UK CRM agency Lida, one of the jewels in M&C's rather tarnished UK crown, is being merged into the main agency to create a single fully integrated business. Following

Chime's CSM, M&C Saatchi Sport & Entertainment, Wasserman Media and SportFive. Omnicom's sports marketing units include GMR, The Marketing Arm and Optimum Sports, while WPP has Prism and 141 Alliance

Adbrands Daily Update 13th Aug 2019: M&C Saatchi's share price plunged this week by more than 20% to its lowest level for five years. That followed news that an internal accounting review had found errors

Adbrands Daily Update 24th Sep 2019: M&C Saatchi's share price took another steep dive following weak results for the first half of the financial year, and a warning that its internal accounting investigation