forming alliances with SH Benson in London and Havas Conseil in Paris. In the 1970s, it won two major accounts in McDonalds and Anheuser-Busch which DDB holds to this day. (McDonalds in fact shifted its

absorbed any existing marketing services satellites of Leo Burnett, and in some cases other brands within the wider Publicis Groupe as well. Bob Raidt is global CEO of Arc. Soche Picard was named as North

Saatchi London is the network's original heartland, but performance has been uneven in recent years. There are also important Saatchi offices in Paris and Milan. The group opened its first agency in

Saatchi X London and Leo Burnett's Arc. The new company adopted the Arc name but works from Publicis offices in Baker Street. Also in Spring 2017, Chemistry and DigitasLBi satellite Kitcatt Nohr were

which also has an office in London. The company also has an expanding worldwide presence, especially in the Asia Pacific region. By early 2015 there were offices in 20 countries, including seven in the

combined with the resignation of the CEO at sister agency Leo Burnett London - prompted a major change of strategy at the end of 2017. Fallon London's chief executive Gareth Collins was named as the new

He was replaced by Giles Hedger, ex-Leo Burnett London, until he too departed in 2017 to lead M&C Saatchi London. He was succeeded by Vicki Holgate. Owen Lee was promoted to co-chief creative officer

Steps were taken to strengthen the London office in 2001, not least with John Hegarty's return to the UK. BBH took its first steps into Brazil in 2002, acquiring a significant minority stake in local

Bruce Haines, former CEO of Leo Burnett London was named as global chief operating officer in 2008, before becoming chief strategy officer three years later. However, he left the company in 2012. Lotta

Publicis Germany, Publicis London and Publicis Milan. In France, the flagship Paris agency operates under the name Publicis Conseil. It also serves as the umbrella for several satellite units. Publicis