west of London. In 1933 he launched a slightly sweeter version of his father's Milky Way, which he named the Mars Bar. A year later he diversified into petfood, buying Chappel Brothers, a company which

see Leo Burnett London and Leo Burnett Paris). Leo Burnett Germany was formed from the acquisition of the Luerzer/Conrad agency in 1980, and was known for many years as Michael Conrad & Leo Burnett despite

coincidence Fallon also won two other pieces of business off Leo Burnett in the same year - part of the McDonalds account (later resigned), as well as another key account, Miller Lite, worth $130m. (The

Partners. The London outpost of D'Arcy, like most others in the international network, was folded into Leo Burnett. Brazilian shop Salles/D'Arcy was folded into Publicis Norton (becoming Publicis Salles

forming alliances with SH Benson in London and Havas Conseil in Paris. In the 1970s, it won two major accounts in McDonalds and Anheuser-Busch which DDB holds to this day. (McDonalds in fact shifted its

absorbed any existing marketing services satellites of Leo Burnett, and in some cases other brands within the wider Publicis Groupe as well. Bob Raidt is global CEO of Arc. Soche Picard was named as North

Saatchi London is the network's original heartland, but performance has been uneven in recent years. There are also important Saatchi offices in Paris and Milan. The group opened its first agency in

Saatchi X London and Leo Burnett's Arc. The new company adopted the Arc name but works from Publicis offices in Baker Street. Also in Spring 2017, Chemistry and DigitasLBi satellite Kitcatt Nohr were

which also has an office in London. The company also has an expanding worldwide presence, especially in the Asia Pacific region. By early 2015 there were offices in 20 countries, including seven in the

combined with the resignation of the CEO at sister agency Leo Burnett London - prompted a major change of strategy at the end of 2017. Fallon London's chief executive Gareth Collins was named as the new