It changed its name to Y&R London in 2016. A separate simplification at around the same time was applied to the two outposts in Spain, formerly Tapsa Y&R in Madrid and Vinizius Y&R Barcelona. They are

a joint venture combining the media operations of Leo Burnett and Bartle Bogle Hegarty. The group bought out BBH's 50% share in 2003. Starcom Motive was renamed Starcom UK in 2005, and continued to operate

within the international network was undoubtedly the London outpost. In 2011, the group bolstered this outpost with the acquisition of independent CRM agency Digital & Direct for £24m (around three times

166m and even the other personality driven agency Leo Burnett was just under $70m. Yet Benson Ogilvy & Mather was still scraping along with billings of less than $12m. Despite Ogilvy's claim in 1958 to

Offices were opened in London, Montreal, Sao Paulo and Buenos Aires. During the early years of the 20th century, the agency was a training ground for several future giants of the industry, not least

the other 50% is split between Leo Burnett and Saatchi & Saatchi. An even more important partnership market is India, where the local outpost of MediaCom is a joint venture with local group Madison Communications,

west of London. In 1933 he launched a slightly sweeter version of his father's Milky Way, which he named the Mars Bar. A year later he diversified into petfood, buying Chappel Brothers, a company which

see Leo Burnett London and Leo Burnett Paris). Leo Burnett Germany was formed from the acquisition of the Luerzer/Conrad agency in 1980, and was known for many years as Michael Conrad & Leo Burnett despite

coincidence Fallon also won two other pieces of business off Leo Burnett in the same year - part of the McDonalds account (later resigned), as well as another key account, Miller Lite, worth $130m. (The

Partners. The London outpost of D'Arcy, like most others in the international network, was folded into Leo Burnett. Brazilian shop Salles/D'Arcy was folded into Publicis Norton (becoming Publicis Salles