Results from This Site: 81 - 90 of 257 total results for Interpublic
  • So far at least, Interpublic's Mediabrands division is holding its own in the so-called "mediapalooza" review frenzy. Johnson & Johnson's US media business wasn't officially under review (unlike the international
  • 24th Jun 2021: Interpublic has named Mat Baxter as the new CEO of digital network Huge. Previous CEO Pete Stein departed in 2020, and the role has been held on an interim basis since then by Huge CFO
  • 4 Interpublic is still one of the big four marketing groups but it struggled in the early 2000s with a series of challenges in different parts of its portfolio. Its lead advertising network is McCann
  • WPP, Omnicom, Publicis Groupe, Interpublic and Dentsu - each of whom controls a huge number of different agency brands spread all over the globe. Generally, the holding company doesn't involve itself
  • in theri case Publicis and Interpublic respectively. How do agencies get paid? The original model used across the entire industry was commission-based, whereby agencies would mark up the cost of media
  • unit that had originally been a joint venture with Interpublic. BJK&E rebranded as Maxus UK in early 2009, as did Spanish media agency CICM, previously part of Tapsa. Maxus arguably came of age in 2011
  • 1st Mar 2021: Interpublic's Initiative media network has a new leader. Amy Armstrong was named as global CEO, taking over from Mat Baxter, who moves up to chairman pending confirmation of a new, soon-
  • Auro Trini Castelli joins from another Interpublic-owned agency, Elephant, as chief strategy officer. 25th May 2021: Toby Southgate joins Forsman & Bodenfors - the MDC Partners agency formerly known
  • 16th April 2021: Weber Shandwick, the Interpublic network best known for its PR and social media operations, has appointed its first ever global chief creative officer. Tom Beckman was previously global
  • network within Interpublic. It was absorped into sister network MRM in 2004. The Zentropy network was originally created in 1998 when IPG acquired a minority stake in what was then an independent agency,

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