Neither Interpublic nor Omnicom agreed to participate in the review, and Mindshare declined the opportunity to defend the business. The reason was identified earlier this summer by Initiative CEO Mat

Media is already consolidated at Interpublic with dedicated agency J3, and J&J has now persuaded Omnicom and WPP to follow suit with the creation of two new specialised entities. Omnicom's is named Velocity,

The Interpublic Group of Companies advertising & marketing assignments Profile subscribers click here for full profile Interpublic (IPG) was the first of the world's multi-brand marketing organisations,

Initiative is the smaller of Interpublic's two media services operations (alongside UM). It has enjoyed something of a rollercoaster ride through the past two decades, with some sizeable downswings in

experiential marketing" company, now owned by Interpublic. Although it offers a full range of brand experience disciplines, large and small, for brands and traditional marketers, Jack Morton has also

Gale and Wolff Olins; Interpublic-owned Futurebrand; WPP's Landor, Superunion and Fitch; and independents such as Imagination Group. See Marketing Services Sector index. Recent stories from Adbrands

The accounts move from Interpublic's struggling Initiative network). As the name suggests, the new unit will ultimately extend Horizon's reach globally. In a statement the partners said: "Canvas will

Huge is a widely admired digital agency within Interpublic, sitting alongside the larger R/GA. While the latter has tended to focus on traditional digital marketing, Huge has strayed increasingly into

Holliday operates as a standalone agency brand within the Interpublic group. It was originally formed in 1968 as Hill Holliday Connors Cosmopoulos by four executives who had broken away from BBDO. Two

Chevrolet started life in 2012 as a partnership between Interpublic's McCann and Omnicom's Goodby Silverstein. That lasted a year before McCann took full control of the project. Separately, P&G has asked