now generally known as UM - is the larger of Interpublic's two global media planning and buying networks. For 2020, COMvergence estimated global billings of $9.2bn. Although it is traditionally aligned

Chevrolet started life in 2012 as a partnership between Interpublic's McCann and Omnicom's Goodby Silverstein. That lasted a year before McCann took full control of the project. Adbrands Weekly Update

It has been owned since inception by Interpublic, and works closely with that group's PR and experiential subsidiaries. Octagon Sports & Entertainment is a wider entity that serves as an umbrella for

operating as a standalone unit within Interpublic. Highly regarded for its creative work, it had gradually established a national footprint by absorbing fellow independent Long Haymes Carr in 2000, as

most notably the absorption of Interpublic's separate Zentropy Partners digital business between 2001 and 2004. As such, MRM was one of the first agency networks to combine digital and direct marketing

It also maintains close links with like-minded Interpublic stablemates, primarily McCann and other Worldgroup associates, but also PR and talent management agency PMK/BNC, which has deep Hollywood links.

and the largest of two such units within Interpublic (the other is FCB Health). In 2021, Interpublic announced plans to merge McCann Health with its sister agency FCB Health under a single management

New Jersey. The business was acquired by Interpublic's Ammirati Puris Lintas in 1997, and transferred into the Lowe group three years later as a result of the merger of APL into what became Lowe Lintas.

stealing that business from under Interpublic's nose for $1bn; then sold a 20% stake in the combined group to Japanese giant Dentsu for a rumoured $400m to create one of the world's biggest marketing

Neither Interpublic nor Omnicom agreed to participate in the review, and Mindshare declined the opportunity to defend the business. The reason was identified earlier this summer by Initiative CEO Mat