Neither Interpublic nor Omnicom agreed to participate in the review, and Mindshare declined the opportunity to defend the business. The reason was identified earlier this summer by Initiative CEO Mat

India and Vietnam. Departing the roster is Interpublic's UM which had managed Canada and some Latin American markets. Adbrands Weekly Update 22nd Sep 2016: Dentsu Aegis Network is to combine the US

was sold in 2010 to Interpublic and merged with the London office of Lowe, intially to form DLKW Lowe. That left direct and digital marketing agency TMW as the most important subsidiary within the group,

It also signed a deal to represent Interpublic's BPN media network in the UK through an affiliate arrangement. In 2017, The7Stars launched secondary media shop Bountiful Cow (also named after a pub) to

the Interpublic-owned Lowe & Partners network. Within a matter of weeks, the new agency had poached Lowe London's flagship client, supermarket giant Tesco. Although Lowe himself later retired from the

It was all change again in 2010, when Interpublic agreed to acquire DLKW from Creston and merge it with Lowe London. However, only a little of DLKW's magic rubbed off on Lowe, and after a brief honeymoon

global advertising networks within marketing giant Interpublic. Lowe has been the subject of a string of restructurings in recent years in an attempt to bolster chronically patchy performance. Despite

prescription drug portfolio will be consolidated between Interpublic and Publicis, both already the company's main marketing partners. There have been some changes to their respective client portfolios.

FCB Inferno is the UK outpost of Interpublic's FCB network, formed in 2013 from the merger of the struggling London office of what was then Draftfcb with independent agency Inferno. That led to a dramatic

traditional creative agency pool since it sold DLKW in 2010 to Interpublic's Lowe network. Subscribe to Adbrands.net to access account assignments All rights reserved © Mind Advertising Ltd 1998-