agency Razorfish in 2009 allowed Publicis to overtake Interpublic as the world's third largest marketing services group. A series of further small and medium-sized acquisitions followed between 2010 and

terminated in 2003 and replaced by a joint venture with Interpublic's Initiative and Universal McCann. In 2005, Mediaplus absorbed the Mediamind unit of rival independent Jung von Matt, and is now a joint

agreed a significant strategic alliance in 2007 with Interpublic's shrinking Lowe network. The German group agreed to establish a new agency in Germany under the Lowe Deutschland name, and also represent

In 1998, Interpublic announced plans to merge Lowe globally with its sister network, Ammirati Puris Lintas. This created a number of problems in Germany where the Lintas name carried a significant amount

In April 2010, the business was acquired by Interpublic and merged into the local office of McCann Erickson. Olivetto himself was named as McCann's chief creative officer for Latin America, and remains

down in 1998 after its merger with the local arm of Interpublic's Lintas network. This though was subsequently merged into Loducca, the creative agency which had previously been aligned with the Lowe

specialist in beauty marketing under the umbrella of Interpublic's McCann Worldgroup. The agency was originally launched in 1994, spun out of Lintas New York to handle the Maybelline account. With the

network within Interpublic. It was absorped into sister network MRM in 2004. The Zentropy network was originally created in 1998 when IPG acquired a minority stake in what was then an independent agency,

Interpublic and WPP as one of the world's major marketing services groups. But the business was consistently hindered by its lack of a truly global network. An attempt to create one in 1990 through a

by mid-2001. This shareholding was inherited by Interpublic in 2001 with its takeover of True North. By now the online environment had become increasingly challenging. As a result of reduced business,