The Interpublic Group of Companies (US) Profile subscribers click here for full profile Interpublic (IPG) is one of the traditional big four international marketing organisations, alongside WPP, Omnicom

Initiative is one of Interpublic's two media services operations (alongside UM). Formed in 1999 from the merger of Western International and Initiative Media, it was traditionally aligned with the Lowe

a standalone full service agency brand within the Interpublic group. Although it maintains a comparatively low profile, the Boston-based shop has steadily increased its presence in the US, absorbing San

is the #2 public relations group within Interpublic (sitting behind Weber Shandwick). Somewhat smaller than its cousin, it has offices in around 40 countries worldwide, including affiliates. There are

Wal-Mart shifted its account to Interpublic at the end of 2006. In 2007, GSD&M also lost lead status on the AT&T account when that honour was transferred to BBDO (though it retains some project work).

advantage of the stock market boom to sell out to Interpublic in 2000, becoming an extremely influential figure within that group and one of its biggest individual shareholders. More recently, Deutsch

Until recently it was a subsidiary of Interpublic, aligned for a few years as a unit of what was then the Draftfcb network. It was later shifted to standalone status, reporting directly to Interpublic'

Interpublic was subsequently appointed to become the brand's global ad strategist, rolling out a new strategy for 2001 of "Think Local, Act Local", designed to show that Coke had not lost touch with its

celebrating its centenary in 2011. Part of the Interpublic stable since 1972, it was for virtually all of its history one of the core agencies on the General Motors roster, handling the key Chevrolet

What remained of Bozell was inherited by Interpublic in 2001, but while billings remained resilient, the agency's operations in America continued to shrink, as one regional office after another was cut